Saturday, April 19, 2008

Search Engine Strategies (SES) Workshops Now Available Online

Marketers gain expert SEM advice at an economical price point
SES Workshop
NEW YORK--(BUSINESS WIRE)--Search Engine Strategies announced today that it is bringing its popular Search Engine Optimization (SES) workshops online. Presented in tandem with Market Motive, these in-depth courses offer marketers the opportunity to learn about SEO tools for better ranking, paid search, advanced analytics, and more.

Internet marketing expert Andy Beal recently reviewed Market Motive online training. "Market Motive's media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner," said Beal, "I'm impressed, and the guys behind this are the best in the business."

For more than ten years, savvy marketers have converged at SES events around the world to glean the latest advice on new search engine marketing (SEM) trends and techniques. However, the slow economy and shrinking travel budgets make attendance a challenge for some marketing professionals. Search Engine Strategies’ new online workshops make it easy to interact with SEM experts at a lower price point. Spring/summer workshops include:
10 Ways to Attract People and Gain Rankings in the Search Engines

Tuesday, May 13, at 9-11am PDT, 12-2pm EDT: $395
This session teaches attendees how to create a user-friendly site that dominates the rankings. The first part of the session focuses on the technical requirements for search engines to properly “see” your website and all of the information necessary to be included in the rankings. The second half of the session will explain the common factors that are important to website visitors and rankings.

Paid Search 101, 201, 301, and 401, All in One Workshop
Thursday, June 5, at 9-11am PDT, 12-2pm EDT: $395

This three-part workshop covers:
The fundamentals of paid search, with a focus on practical steps and checks you can apply to your campaigns for immediate improvement: improving your term list, ad copy, and choice of landing pages.

Insider advice on match types, day-parting, economic bidding, and the role of your brand in paid search

Advanced topics, including how to determine how much to spend on advertising, multichannel strategy and tracking, conversion as the ultimate PPC weapon, and on-page testing
Advanced Analytics: Enlightenment through KPIs

Thursday, June 26, at 9-11am PDT, 12-2pm EDT: $395
If you log into your web analytics tool, and don't know what to do next, this class is for you. This session strips away the SEO buzzwords, enabling attendees to constructing key performance indicators that drive decisions. Participants will learn about the common factors that are important to website visitors and rankings.

SEO Tools for Better Ranking
Tuesday, July 22, at 9-11am PDT, 12-2pm EDT: $395
During this session, attendees will learn about the different types of information that are most important to a site's ranking, and how to identify them with a set of tools. This workshop will investigate tools for competitive analysis, on-page optimization, page level information, site level information, indexing information, and off-page information.

“There’s certainly been a demand for additional search engine marketing (SEO/SEM) training options,” said Kevin Ryan, VP and global content director for Search Engine Strategies and, properties of Incisive Media. “Market Motive was the logical partnership; they’ve brought their expertise to the Search Engine Strategies shows and now our intensive online workshops give marketers yet another great resource to stay up to speed on these need-to-know techniques.”

To register for SES Online Workshops, please visit

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

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